Designer Magazine Xmas Shopping Guide 2004
A few years ago if you heard the phrase men's beauty products you'd expect it to be in an Al Murray Pub Landlord or Paul Calf Sketch along the lines of "Men's Beauty products - what are they French or something". Now it's probably common to find men and women fighting for space in the bathroom cupboard as his moisturizer gets in the way or her eyeliner and it all becomes a metrosexual mess of powder puffs and foundation.
Somewhat confusingly enough Baxter Of California was founded in 1965, we can only presume American men take their personal care a lot more seriously than we'd been lead to believe from the land of the hamburger. After a long and illustrious history the company was taken over by JP Mastley who saw the growth in the market and decided to develop Baxter's and create new products.
It's only now in 2004 that Baxter Of California are available in the UK for the first time through Sephora and House Of Fraser as well as selected salons, spas and health clubs.
As part of Designer Magazine Xmas Shopping Guide we look through a selection of the products available from Baxter of California
• Clarifying Clay Mask: £15.00 for 120ml/4oz
The least frequently used products of the personal care products and the one most men will still feel a little uneasy about using. However Designer Magazine says get in touch with your feminine side, slap on the Baxter's clay mask, slice the cucumber and have a proper boys night in. And if you're feeling a little unnerved you could always switch on Men and Motors and crack open a can of stella while you're waiting for the mask to set.
Using Baxter's ranger of male personal care products for a couple of weeks certainly changed our outlook and while we feel the clay mask is one step too far, the other products in the range left our skin feeling cleaner and refreshed. In 10 years these sort of products will be the norm rather than the exception and cheap imitations will follow - Baxter's Of California already have nearly 40 years experience behind them so we're sticking with the best.
Words: Alex McCann
Baxter Of California range is available in Sephora and House Of Fraser
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