(Photo: The Drums - last years ITC success story)
In The City 2010: Designer Magazine Preview

In The City selections are always contentious ones - basically for the iniatiated imagine Gamu-Gate times a million and you're somewhere close to the debates that go around about why X, Y and Z have been selected for an ITC showcase or ITC Unsigned List. Even here at the Designer Magazine towers we've thought why the f*ck have *** been selected, but the thing about In The City that makes it so good is the bad decisions are always outweighed by the good decisions 10-1.

In the past as well as the Coldplay's Oasis, and Muse's of the world there's also been some great early shows from the likes of The Darkness, Orson, Nizlopi - bands who may not be around now, but came and shon at ITC, went stellar and then burnt out and faded away as quickly as they came

As we write this we look back to our 2005 preview which featured the likes of Mystery Jets, Dear Eskiimo (now the Ting Tings), Forward Russia (of which this year there's a new band below from former FR members), Lucky Soul; 2006 was Friendly Fires years for our previews; our 2008 reviews featured the likes of Twisted Wheel, The Detroit Social Club, The Mandigans and Gideon Conn.... you get the idea basically that ITC has discovered some great bands and the list above doesn't even include the ones that should have really made it

After the success of The Drums storming In The City last year and with the likes of Great Escape in Brighton and Sound City in Liverpool, this years In The City has shifted focus slightly with some larger bands on the bill such as Skepta doing the Mobo Showcase or Architects heading up the rock bill.

Below is our selection of our fave bands to check out at this years ITC


(Photo: Futures - who play Moho Live on Weds)

Who: Guitar Pop band from London that we heard about a few months go on the blogosphere. This appearance at In The City will probably be the last time they head out on the road with Warpaint and The Klaxons,2 bands we personally think won't be as good as the support act

For fans of: The Departure meets Mystery Jets

What track: Curiosity on www.myspace.com/fictionlondon

Where can I see: Umbro Stage on Weds and Hit Club stage on Thurs

Who: Storming rock band who actually played last years In The City gig at the Roadhouse. This time they play the much bigger Moho Live following a sell out UK Tour. They've been compared to the likes of YMA6and like most bands of this ilk are being produced by the bloke out of A

For fans of: Commerical pop rock ala Kids In Glass Houses

What track: The Boy Who Cried Wolf on www.myspace.com/futures

Where can I see: Moho Live


Who: We dont have much details about these guys but have seen them described as going to be "bigger than Mumford & Sons" on twitter through to be passed around teenagers walls on facebook. Emotive stripped back folk music

For fans of: Mumford & Sons, Antony & The Johnsons, Nu-Folk

What track: Shaker Hymns on www.myspace.com/drytherivermusic

Where can I see: Band On The Wall


Who: Our favourite new discovery thats come out of this years In The City. We dont know or dont care where they come from cos it really is all about the tunes.

For fans of: Everything in your dads old soul collection

What track: Chip The Kids on www.myspace.com/thisisthemilk

Where can i see: Dry Bar

Also recommended for the Weds are... O Children, Stealing Sheep, Simon Says No


(Photo: The Neat who play Moho Live on Thursda)


Who: It says London on the In The City page, but we're pretty sure they were Manc when they opened up Versus Cancer last year at the MEN

For fans of: Indie pop with an 80s slant

What track: Sirens on www.myspace.com/heyzeussound

Where can I see:


Who: LA Disco Duo who are playing one of their early gigs here before heading out to CMJ and a string of US dates

For Fans Of: Radio friendly disco pop

What track: Kisses on www.myspace.com/blowkissess

Where can i see: The Castle


Who: Hull based band on a mission against everything 2010. They seem to be on the same sort of destructive mission as Mclusky, Terris and early Manics

For fans of: McLusky, Terris, The Fall, Joy Division, early Manics

What track: Fruits on www.myspace.com/uptheneat

Where can i see: Moho Live


Who: Launching themselves at In The City as a very very new band - they used to go under a previous name which some of you would know in Manchester but we'd have to kill you if we told you

For fans of: Dramatic epic indie pop ala Rialto

What track: A Girl called Lonesone on www.inthecity.co.uk

Where can I see: Moho Live

Also recommended for the Thurs are... Rum Shebeen, Diagram Of The Heart


(Photo: Bright Light Bright Light playing Mint Lounge on the Friday)


Who: Last year we saw the one man pop show known as Bright Light Bright Light at Huw Stephens showcase for ITC and he was by the far the best act of the year (yes better than the Drums ITC fans)

For Fans of: Assured credible popjustice readers through to Housewifes who listen to Top 10 at 10 on Key 103

What track: Cry at Films on www.myspace.com/brightlightx2

Where can I see: The Mint Lounge


Who: Singer songwriter out on the road with Example at the moment and previous work with the likes of Nizlopi and Gabriella Climi

For fans of: Mishka and Nizlopi

What track: Homeless at www.myspace.com/edsheeran

Where can i see: Night & Day

Who: We always get mixed up with Devlin and Fugitive, but Devlin's "Bud, Sweat and Beers" is the voice of young london rather than the one man Blazin Squad of the latter

For fans of: The Streets

What track: Brainwashed on www.myspace.com/officialdevlin

Where can I see: Night & Day


Who: Whiskas from Forward Russia's solo project

For Fans of: Hardcore FR fans and epic shoegaze rock

What track: Broken Bottles, Empty Hearts at www.honourbeforeglory.com

Where can i see: Gullivers on Friday


Also recommended for the Friday are....Japayork


For full In The City listings please check out

Full ITC Festival wristbands are available there

(Photo: Of The True Class playing Copper Face Jacks on Thursday of ITC Fringe)

As well as the main ITC Festival the fringe events are where you see some of the magic happening with the real underground bands coming up through the ranks

Designer Magazine, Dusty Pop and Encore Events are all putting on some great fringe events which you can find the full listings and times for here - www.myspace.com/designermagazine

Why should you see the fringe events as well as the ITC acts? Well, if you'd have come previously you'd have seen early shows from the likes of Bombay Bicycle Club for example who play a tiny show at The Music Box before the hotly tipped at the time El Policia. A couple of years ago you'd have see a riotous show from Twisted Wheel who nearly toar Dry Bar apart with their mental fans and previous years have seen the likes of Hard Fi, Eighties Matchbox and the like. Simply put the fringe events are a hotbed of new talent than any music fan should check out

For full Designer Magazine, Dusty Pop, Encore Events fringe listings check out
All events are able to pay in on the door


Designer Magazine unless otherwise stated.

All Interviews by Alex McCann unless otherwise stated
NB: Please seek permission before using any articles within this site

Contact us: designermagazine@hotmail.com